• RivaReading

Communications & Content

My experience includes reporting in print, on camera and on social media for The Wall Street Journal, among other outlets. I am the author of End of The Good Life, about the impact of the Great Recession on the Millennial generation and the socially responsible policies that can forge a more sustainable future, published by Harper Collins. This means I can synthesize large amounts of information from diverse sources to deliver insightful and actionable news. But I wanted to sit at the table and address the challenges that matter to me, not just write about them. I began by organizing the content and execution of high-level events for The Economist, and then became Vice Preside of Communications at Citi Community Development and Citi Inclusive Finance.My varied background has honed my ability to tell a strong narrative to a target audience – from website language to newspaper editorials. I have a keen eye for copyediting and editing. I am also experienced in the production of videos – from authentic micro-documentaries to more brand-driven commercials. In these endeavors, my strengths are my attention to detail and ability to assess project goals, clarify corporate objectives, build consensus, steer multiple external and internal stakeholders and identify relevant audiences.

I am a practiced public speaker and regularly produce speeches and talking points for senior executives. I received the honors of Writer-in-Residence at the University of Wisconsin-Madison and was named a Margolin Distinguished Lecturer at the University of Denver.

But that’s just the execution of content on a range of tactics. I am especially passionate about content strategy and campaign development. What tactics and channels should you be using? I am experienced at creating short and long-range plans that are measured by data and impact. I draw upon creative tactics, analytical problem-solving and connective thinking. As a result, I can anticipate and effectively address
short-term challenges while achieving big-picture goals, deftly managing crises for large and complex campaigns.

Marketing

I develop content that strengthens and reinforces a brand’s identity, as well as craft strategy that can redefine or evolve that identity. I assess mission of a brand and its strengths. I identify the appropriate content channels, audiences and tactics, create a plan to amplify those strengths, and then execute the deliverables. Throughout the process, my goal is to maintain an authentic voice and tell a strong story that resonates. From the design of collateral to the editing of social media posts, I look for consistency, brand distinctiveness and opportunities for greater scope.

Strategy

I identify opportunities and gaps in business strategy, as well as in the industry landscape, to:

– brainstorm and pitch new program and communication ideas
– manage reputational risk from legal and regulatory challenges
– get ahead of competition
– find new partnerships and communication channels

Relationship Management

I am experienced at developing and maintaining long-term working relationships, both as a journalist cultivating sources for news stories and as a communications professional building buy-in and consensus around campaigns and project strategy. Relationship management has spanned public officials, nonprofit leaders, academics and business executives. Strong partnerships – with external partners, colleagues in other business units, senior leadership, etc. – are always the backbone to successful communications efforts. They are also integral to third-party validation, among the most useful communication tactics.

Research

On-the-ground investigation, sourcing, data analysis, interviews, deep Web, and audience surveys are some of the research strategies I have undertaken to produce results. Substantial research is always the first step, from crafting events to writing content, launching campaigns to producing photo essays.

Global Outlook

My work has always taken a global view. At The Wall Street Journal, I covered global financial markets, focused on emerging economies from Latin America to Asia, and reported on European economic and political news based in Brussels, Belgium for two years. Before that, I also reported from Russia and the Czech Republic. My book, End of The Good Life, published by Harper Collins in 2013, takes a global view of the impact of the last financial crisis on Millennials around the world. I’ve also focused on communications strategy and campaigns for microfinance and inclusive finance programs in the developing world.

Finance & Economics

Content expertise in impact investing, financial inclusion, urban economic policy, financial regulation and markets, European and emerging market economics, U.S. economy and policy, particularly in global context, Generation Y economic and political issues and monetary policy from my experience as a journalist, author and communications executive.

CSR & Inclusive Models

I have a background in and am passionate about corporate social responsibility and inclusive models. I’ve worked with private and public-sector leaders to design program, policy and communications strategy regarding wealth and access gaps across different population segments, particularly in communities of color – as well as build the capacity of community partners. My approach is always to find how various initiatives can strengthen the business – both for the company’s growth and the sustainability of the community program. I’ve produced conferences and developed additional communications channels that brought together chief executives, policymakers and thought leaders to discuss social responsibility, access, accountability and sustainability across a range of industries, including health care and higher education. I contributed to the design of The Rockefeller Foundation’s Visionaries Unbound ‘Transforming Cities’ and Revaluing Ecosystems’ conferences at the Bellagio Center in Italy with prominent forerunners in the field (www.visionariesunbound.com).
Circles

Digital Coordinates